Few research firms have as broad a scope of clients as Market Verge (formerly SA&A Direct). The cross-reference provided by this wide range of clients is invaluable in creating new and innovative methodologies. It’s also through this experience in working with such variety that we know how to talk your language. We know how to communicate to your market. And most important, we don’t look like a third party who is just “going by the sheet.”

Market Verge industry experience includes:
Travel & Tourism
Healthcare
Consumer Products & Services
Financial Services
Education & Government
Technology

travel & tourism
Market Verge has provided research and planning services to numerous destination marketing organizations, airports, and over 25 U.S. hospitality companies, hotels, motels, resorts, and restaurants. Frequent studies conducted include competitive analysis, brand awareness and preference, customer satisfaction, visitor profiles, economic impact, and determination of ROI on media expenditures.

healthcare
Our healthcare marketing strategists have worked with dozens of companies across the full spectrum of healthcare today. We've conducted attitude and perception studies, brand research and advertising research, in addition to devising strategies to help launch new products or services, re-brand changing organizations, and tackle tough healthcare issues with consumers, physicians and the media.

consumer products & services
Our consumer products experience includes advertising research, market segmentation, branding research and new product concept development for OTC drugs, food products and interactive computer programs.

financial services
Market Verge has conducted customer satisfaction assessments, market opportunity analysis, new service development studies and brand image studies for banks such as First Federal and Omni National.

education & government
We have helped many government and educational organizations explore community relations issues, assess public attitudes and perceptions, evaluate advertising effectiveness and measure the economic impact of their programs and investments. Our work with colleges and universities also includes brand development, SWOT analyses and communications audits.

technology
Market Verge strategists include seasoned professionals who have been on the front lines with technology leaders such as IBM, as well as innovative thinkers with the industry knowledge it takes to help new technology start-ups build brands, assess market potential and launch new products and services successfully.