RoadAhead

THE ROAD AHEAD QUESTIONNAIRE

Thank you for participating in the Road Ahead Questionnaire from the Southeast Tourism Society. Your candid answers will help you and others meet the challenges of our changing tourism world. This is a “shared” study. Your responses will not be revealed to other participants but you may choose to receive a report of the findings comparing your results to the summary of all others.

How would you describe tourism in your area in the past year? Click on and move the button to the left for larger decreases, to the right for larger increases.

What are your expectations for tourism in your area in the coming year?

Please indicate how much emphasis your area will be placing on each of these tourism marketing aspects this year.
	High Emphasis	Medium Emphasis	Low Emphasis	No emphasis
Inquiry volume
Conversion
Creating new programs/ niche markets
Database management
Branding
Social/ interactive media
Cooperative ad programs

Please indicate your budget plans this year versus last year in each of these areas .
	+10% or more	+5 to 9%	+1 to 4%	No change	- 1 to 4%	-5 to 9%	-10% or more	Not certain	Did not spend anything last year	Will not spend anything this year
Print media
Broadcast media
Outdoor
Online/ internet marketing
Direct mail
Email
Website modifications
Brochure/ visitor guides
Public relations/ publicity
Special events
Travel and specialty shows

How have changes in visitor volume affected your overall marketing budget?

Please indicate your level of agreement with these statements. Click on and move the button to the left for stronger agreement, to the right for stronger disagreement. The emphasis in tourism now is solely on Return On Investment.

Local groups and organization in our area want to spend tourism tax dollars on their primarily local events and facilities.

The future of tourism marketing is all online.

The focus of our industry has changed from mass marketing to 1-on-1, highly targeted efforts.

Economic conditions make accounting for our results extremely important to my board.

If you would like to receive a copy of the final report, please indicate your name, organization, and email address
	Your Name
	Organization
	Email address

Check here if you would like to consult on any subject raised by this survey.